She Built a Cult Baby Formula Business | Baby Buzz Newsletter

Editor’s Pick 🌟

Brands Are Missing 87% of YouTube's True Impact? 😵

New research reveals that brands scaling Google's YouTube and Demand Gen budgets are growing 32% faster in 2025. So, why aren't more brands prioritizing these high-impact campaigns?

Fospha's analysis of over $500M in ad spend uncovers why businesses mis-measure YouTube and how to accurately track the impact of Google’s upper-funnel channels.

Get the full research and a step-by-step guide to maximizing these channels for your brand here.

Sector Spotlight 🎥

STRATEGIC PARTNERSHIPS

Bobbie's Baby Formula Brand Faces Backlash Involving RFK Jr. Controversy

SUSTAINABLE BABY CARE

Parasol Co Reimagines Diapering with Clean, Mom-Created Products

CONSUMER SAFETY

Publix Recalls GreenWise Baby Food Due to Potential Lead Contamination Concerns

Publix has initiated a recall of GreenWise Pear, Kiwi, Spinach & Pea Baby Food pouches due to detected lead contamination, demonstrating its commitment to consumer safety.

This recall spans across an eight-state market, with no reported illnesses and Publix ensuring a safe response by offering refunds. Understanding the implications for brand trust and consumer perception, marketing professionals can learn from Publix's proactive communication strategy, reinforcing transparency and dedication to customer wellbeing.

FINANCIAL SUPPORT

$1,800 Baby Bonus Offered to New Parents in New York

New York is offering new parents a one-time $1,800 bonus and additional benefits such as free diapers, aimed at alleviating childcare costs for those enrolled in public assistance and welcoming their first child in the 2025-2026 fiscal year.

The initiative is part of a broader strategy to provide financial relief to families and expand childcare resources statewide, including a $2.2 billion investment in childcare access and $110 million in capital grants for facility improvements. This financial support reflects strategic efforts to enhance affordability and accessibility for new families in New York, a significant move within public welfare programs.

Influencer Corner 📢

Upcoming Events📅

Marketing Measurement Takes the Spotlight at Cannes Lions 2025

Cannes Lions is no longer just about creativity — this year, marketing measurement is stepping into the spotlight.

If you’re heading to the Croisette and want to cut through the noise on what’s really working in digital, Fospha is the team to speak to. From breakthrough research to real-world results, we’re helping brands make every marketing pound count.

👉 Book a meeting with Fospha

Optimization Hub ⚙️

MULTI-CHANNEL MARKETING

Goal-Oriented Marketing Drives Effective Multi-Channel Strategies for Enhanced Results

Goal-oriented marketing enhances multi-channel coordination by aligning with business objectives, such as increased ROI, rather than focusing on individual channels. Notable examples like Blenders Eyewear and SwimOutlet demonstrate improved conversion rates and revenue through effective channel orchestration and AI-driven personalization. Emphasizing goals first ensures optimized resource allocation and a comprehensive marketing approach.

SOCIAL MEDIA MARKETING

Meta Advantage Unveils AI-Driven Tools for Better Paid Social Campaigns

Meta Advantage offers AI-powered tools for digital advertising, enhancing efficiency with features like Advantage Placements and Shopping Campaigns. However, certain tools, such as Advantage Creative and Budget Allocation, require manual oversight to maintain brand consistency and strategic balance. Advertisers must strategically blend automation with manual control for optimal performance.

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