Little Village Urges Londoners to Give Baby Items a ‘New Lease of Love’ | Baby Buzz Newsletter

Prime Day Exclusive 📦

Prime Day: Big Win or Wakeup Call?

Prime Day 2025 smashed records. Extended to four days, it generated $24.1B in U.S. online sales — a 30% year-on-year surge.

But as brands dive into retros and kick off BFCM planning, one question looms: what actually worked? Which channels truly drove conversions — and how can we know?

That’s where understanding cross-channel halo effects becomes essential. New research from Fospha sheds light on how different platforms influence conversions across both DTC sites and Amazon.

TikTok leads with an 80% uplift in ROAS when Amazon sales are included, followed by YouTube (48%) and Meta (46%). These platforms ignite discovery and spark intent that may convert later — whether on your DTC site or on Amazon. Without visibility into cross-channel halo effects, that impact remains invisible.

👉 Explore Fospha’s Halo Effect research to uncover what really drove your Prime Day results.

Sector Spotlight 🎥

SUSTAINABLE INNOVATION

Ontex Launches Sustainable Bio-Based Absorbent Material for Diapers

Ontex Group NV introduces bio-based superabsorbent polymers (bioSAP) in their diaper products, reducing their carbon footprint by 15% to 25% compared to traditional fossil-based SAP. This initiative supports Ontex's goal to cut Scope 3 emissions, dominated by raw materials, by 25% by 2030. By collaborating with retail partners to expand bioSAP's use, Ontex aims to address market demands for sustainable and quality products without compromising environmental responsibility.

BABY CARE EXCELLENCE

Mamma + Bebis Crowned “Overall Health Service Company of the Year” in 2025 Baby Innovation Awards

Mamma + Bebis has been recognized as the Overall Health Service Company of the Year at the 2025 Baby Innovation Awards, highlighting its success in providing personalized Scandinavian-inspired maternity and newborn care services. This acknowledgment is significant for marketers as it underscores the rising demand for personalized and organic baby care trends amidst a competitive market projected to reach over $19 billion by 2030, emphasizing the need for adaptive marketing strategies.

CAMPAIGN HIGHLIGHT

Londoners Encouraged to Donate Pre-Loved Baby Items to Little Village

Little Village's campaign, crafted by Havas London, addresses the critical need for pre-loved baby essentials to aid London's impoverished families, highlighting the disturbing reality of 1 in 3 children living in poverty. This initiative leverages a multichannel strategy, including digital and print channels, to spotlight the essential role of community support in recycling baby items. For marketers, the campaign underscores the power of cause-driven marketing, illustrating the potential impact of aligning creative efforts with pressing social challenges to engage audiences meaningfully.

BRAND BUILDING

Pets, Babies Highlight Continued Growth With Associated Wholesale Grocers’ Best Choice Own Brand

Associated Wholesale Grocers' Best Choice brand is expanding with new product lines, Pure Wonder for pets and Hello World for baby care, in response to rising pet ownership and evolving baby care needs.

These lines aim to combine quality with affordability, addressing consumer demands for value and improved formulations. With 100% satisfaction guarantees and distinct packaging designs, these offerings seek to secure customer loyalty and differentiate from dominant national brands by focusing on strategic pricing and promotion.

Optimization Hub ⚙️

ECOMMERCE STRATEGIES

What Retailers Need to Know About Google's Changing Search Landscape in eCommerce

Google's evolving search landscape demands that eCommerce businesses prioritize structured data, mobile performance, and site speed to maintain visibility and competitiveness.

The AI-powered Search Generative Experience emphasizes clarity in product listings, with schema markup becoming crucial for ranking. To succeed, retailers must adopt a search-first approach, ensuring compatibility with Google's preferences to effectively reach their target audience.

RETAIL MEDIA STRATEGY

Retail Media’s Mid-2025 Reality: Why Advertisers Are Going All in on Full-Funnel

Retail media continues its growth in 2025, with advertisers focusing on full-funnel strategies across various platforms. As Amazon leverages its data dominance, competitors like Walmart and Instacart strive for their share. The landscape demands a unified approach to brand and performance budgets, emphasizing data-driven decisions and measurement incentives.