Baby Buzz Newsletter - 01.09.2025

Top Reads 🌟

E-COMMERCE MARKETING
Jamie Bolton's 2025 E-commerce Marketing Predictions

🚀 AppLovin’s Breakout Year
Early data from Fospha shows AppLovin is a top 3 channel for acquiring new customers and the 2nd largest source of paid traffic for some brands.

🛍️ Social Commerce Boom (Hello, TikTok Shop!)
Social commerce is set to hit $80B in the US, with TikTok Shop leading the way with its seamless shopping experience.

📱 Third-Party Sales Channels on the Rise
As disposable incomes are squeezed, shoppers are turning more to Amazon, but also its budget competitors like Temu and Shein. In 2024, Temu quietly became the most downloaded app on the US App Store.

The challenge? Brands still struggle to understand how their advertising on platforms like Meta and TikTok drives demand on third-party sales channels.
(Stay tuned—Fospha is working on a solution for 2025! 👀)

ClickZ is Live at CES—Let’s Spotlight Your Vision🌟

CES 2025 is here, and ClickZ is in action!

As part of our coverage, we’re hosting exclusive interviews with visionary thinkers to spotlight groundbreaking ideas, unveil new innovations, and engage a global audience of decision-makers.

This is your chance to share your vision and connect with a worldwide audience! 👇

Sector Spotlight 🎥

RETAIL SUCCESS
California Law Elevates Baby Food Transparency, Enhancing Safety and Healthier Options

California Assembly Bill 899 mandates baby food manufacturers to test for heavy metals and report findings publicly starting January 2025. The legislation aims to reduce parental concerns about food safety and encourage brands to minimize heavy metal levels, promoting transparency and healthier options for consumers nationwide.

BATH PRODUCT INNOVATIONS
Indulge in Mr. Bubble's New Sensory Bath Products for Ultimate Relaxation

Mr. Bubble is targeting both children and adults on National Bubble Bath Day with a strategic burst of sensory-rich products. The launch includes Mr. Bubble Bath Dough, limited-edition Foam Soaps for tub doodling, and a nostalgic retro tin candle that smells like bubble gum. This cocktail of nostalgia and innovation secures both immediate sales boosts and lasting consumer allegiance.

MOTHERHOOD MARKETING
Momcozy Elevates Maternal Comfort and Innovation with Global Reach

Momcozy's 2024 initiatives empowered mothers globally through strategic partnerships and campaigns. Highlighting strategic growth, they collaborated with influential partners and expanded their reach to 4.5 million mothers. The year's achievements emphasized comfort, fostering a supportive community for mothers, solidifying Momcozy's industry leadership and innovative influence on maternal comfort and growth.

Influencer Corner 📣

Performance Pulse 📈

E-COMMERCE GROWTH
Master E-Commerce Growth with Optimization, Personalization and Simplification for 2025 Success

As e-commerce evolves, growth in 2025 hinges on mastering the basics: clarity, optimization, and personalization. SMART goal-setting ensures campaigns stay focused, while refined website usability and core platform expertise enhance customer experiences. By leveraging deep audience insights and streamlining ad strategies, marketers can prioritize long-term, sustainable growth over fleeting trends, positioning their brands for measurable success.

RETAIL INNOVATION
Physical Stores Evolve as Gen Z Drives Retail’s Innovative Digital Renaissance

Retail experts predict the convergence of physical stores and digital innovation, like live shopping, will transform retail by 2025. Physical stores will evolve into interactive experience hubs, integrating omnichannel strategies.

Key tactics include:
- blending digital with in-store journeys
- utilizing AI
- enhancing customer engagement through personalized experiences

Your Say 🗣️